BET 106 & Park

BET 106 & Park

Phase 1: 2000 - 2005
  • October, 2000 - Hired as the Head Writer of a brand new show called "106 & Park" as Viacom was in the process of acquiring ownership of BET.
  • By December of 2000, 106 & Park had become the flagship show of BET, breaking ratings records within the BET network.
  • In 2001, the show was averaging more than 600,000 viewers per day. By 2002, the show had officially become the #1 daily music video countdown show on cable, passing MTV's TRL in total audience.
  • In April of 2005, I created the groundbreaking segment "Wild Out Wednesday" talent search segment, which would soon become the highestrated and most lucrative weekly staple on 106 & Park.
Phase 2: 2005 - 2006
  • I was very influential in the transition after AJ and Free left, having to maintain an audience for Tigger and Julissa. The overall ratings average (Mon - Fri) escalated to 675,000 viewers per show (ages 18-35).
  • I was still responsible for writing and approving every script (Mon - Fri). I had already written over 1,200 episodes of 106 & Park.
  • The creation of the weekly segment "Wild-Out Wednesday" had become ratings and advertising gold for 106 & Park. I scouted, booked and developed a wide range of TV Talent, ranging from Dance Teams, to Step Teams, Singers, Hip-Hop/R&B artists and Bands who added to the diversity of the weekly segment.
  • In 2006, 106 & Park's W.O.W episodes were the #1 rated show every Wednesday on BET, averaging more than 750,000 viewers each Wednesday.
Phase 3: 2006 - 2012
  • Influential in developing the voice and identity of new hosts Terrence J and Rocsi Diaz.
  • Cultivated the weekly "Wild-Out Wednesday" talent search segment to the point it became sponsored for the entire Summer by Coca Cola.
  • Created and implemented the annual "Wild-Out Wednesday Summer Series" which is still entirely sponsored by Coca Cola to this very day.
  • By early 2008, the weekly "Freestyle Friday" battle rap segment (which originated in 2001) had become nonexistent. It had gone away due to a significant lack of viewer interest. After witnessing the popularity and execution of the "Wild Out Wednesday" segment, the President of my Dept. requested that I become in charge of the battle rap segment and give it a rebirth.
  • In mid 2008, I took over the casting and production of the weekly "Freestyle Friday" battle rap segment, by organizing auditions and a master plan of execution that included an annual tournament entitled "March Mayhem." Immediately, the ratings escalated from an average of 460,000 viewers per Friday to 670,000 viewers per Friday.
  • In March 2009, the first annual "Freestyle Friday March Mayhem" tournament generated the best Freestyle Friday ratings since 2002.
  • By late 2009, the "Freestyle Friday" ratings had become the best in 106 & Park History.
  • By March of 2010, the annual "Freestyle Friday March Mayhem" tournament was being sponsored by Kia Motors.
  • By March of 2011, there was a weekly audience of 1.2 million viewers tuning in every Friday to catch the "Freestyle Friday" rap battles. Fueled by both weekly segments( "Wild Out Wednesday" and "Freestyle Fridayā€¯) the year 2010 had become the highest rated and most successful year (in regards to both ratings and sponsorships) in the 10 year history of 106 & Park. The years 2007 and 2008 were also influential in getting our wide-ranging audience (younger viewers and older viewers) to register to vote and to ultimately go out and vote in the elections.
  • By 2011, I had already been responsible for writing, editing, approving over 2,000 scripts, reflecting the over 2,000 106 & Park episodes in history.
  • (2012 was a re-election year, and 106 & Park had inherited part of the important responsibility of informing its young viewers about the changes in the voting laws. The tone and the facts had to be delivered with urgency, without speaking over their heads. Therefore, the writing was critical in order to be informative without weighing down the energy of the show.
  • In mid 2012, I gave a 5 month resignation notice before leaving to expand my own company.
  • October 19, 2012 was the final 106 & Park script/ episode that I wrote and co-produced. That was my final day as a paid full-time freelancer working on 106 & Park.
  • As an added courtesy, I finished casting and booking the "Freestyle Friday" contestants for the final 2 months of 2012 (without getting or asking for payment to do so).
Recap of BET Awards Special Programs
  • From 2001 to 2012, I wrote and co-produced all 12 annual "BET Awards Red Carpet" pre-shows. These ratings have AVERAGED more than 1.6 million viewers per annual pre-show.
  • Responsible for managing the execution of content during the LIVE shows at all remote shoots (note: none of the remote shoots included TelePrompTers).
  • From 2001 to 2012, I also wrote all 12 annual "BET Awards Nomination" Specials, plus the extra 12 that aired on 106 & Park.
  • From 2003 to 2012, I wrote and helped supervise the content for all 10 "BET Awards Post Shows" which aired directly after the BET Awards (2003 was the first year BET incorporated a post show).
  • Promoted and helped brand the BET Awards every year within the writing and producing of 106 & Park.
Spring Bling Era (Seasonal) 2001 - 2010
  • Co-Created, Developed, Wrote and Co-Produced 20 of the 24 different BET Spring Bling shows that were ever created and given the green light (from 2001 to 2010).
  • Helped generate record ratings during several years with the promotion and marketing of Spring Bling within 106 & Park.
MTV2 (Spring and Summer, 2013)
  • Spring of 2013- Chief Consultant in the creation and development of a late night talk show that was scheduled to air 5 episodes only (1 week) leading up to MTV's Video Music Awards.
  • Came up with the name of the show "Charlamagne & Friends: Late Night"
  • Summer of 2013- After the show was given the green light and sold to advertisers, I wrote and mapped out the segments and flow of show for all 5 nights.
  • The show received good enough ratings to be on the MTV2 Executives' table for a possible full season in 2014. (not confirmed 100% yet)
A3C Festival Fall of 2012
  • Planned and Executed the auditions for the "Enter The Cypher" competition in association with BET.
  • Produced and Organized the entire "Enter the Cypher" rap battle competition / event in association with BET, from inception to legal fulfillment.
  • Supervised the Editing of the A3C Highlights that aired on BET.
BET 106 & Park
TIMEFRAME

2000 - 2013